AI Will Change Your Business - Just Not in the Way You Think
The 5T AI Impact Masterclass for Leaders who've heard enough about AI and now want to do something useful with it
Most leaders are quietly bluffing about AI. They nod in meetings, parrot the buzzwords, approve the pilots, and hope nobody asks a hard question. It is not their fault. The vendor demos oversell, the headlines overstate, and the advice most leaders hear sounds like it was written for a keynote in Silicon Valley, not for a team in the middle of a real business with real deadlines, real clients and real governance.
Meanwhile, the data is blunt. A 2025 MIT study found that almost all enterprise AI projects are failing to deliver real value. Not because the technology is weak. But because managers have been handed the ambition without the framework, language, or confidence to lead their teams through it.
This 90-minute masterclass fixes that. Graeme Codrington walks senior leaders and their teams through the TomorrowToday 5T AI Impact Model. He shows why AI efforts fail: too much hype, too little workflow redesign, weak leadership capability, and poor links to strategy. He then works with the client to build real AI success, blending clear frameworks, solid research, real examples, and practical applications. Graeme is known for making complex ideas accessible and practical, cutting through hype to help organisations turn curiosity into real business value.
The Framework: Five Levels, One Clear Path
The 5T AI Impact Model gives leaders a simple way to see where their teams are spending AI energy and where they should be. Most organisations are stuck at Level 1. The enterprise value sits at Levels 3 and 4.
Who This Is For
Middle and senior leaders accountable for AI adoption, and their teams responsible for generating value from AI, especially line managers, function heads, and programme sponsors who need to lead confidently without pretending to be technologists.
Book this if your teams are dealing with any of the following:
- Quiet bluffing. Leaders who know AI matters but cannot articulate a clear point of view – without the hype – on it in a meeting.
- Activity without outcomes. Pilots launching everywhere, budget spent, and nobody able to explain and demonstrate what actual value is being created.
- A broken middle layer. Executive ambition at the top, experimentation at the frontline, confused silence in the middle.
- No shared language. Everyone using different words, different benchmarks, and different assumptions when talking about AI.
What Delegates Leave With:
- A shared language: One simple model the whole team uses to talk about AI. No more side conversations at different levels of fluency.
- An honest audit: Delegates leave able to map their current AI effort against the 5T model and spot the gaps, especially at Level 3 where the real value lives.
- A clear next move: Practical actions line managers can take on Monday morning, with their teams. Nothing abstract. Nothing requiring a PhD in machine learning.
- Confidence, not panic: A cut-through-the-noise perspective from a futurist who has been doing this work for two decades. Delegates leave thinking clearly.
How This Session Works
Fully tailored. Every 90-minute session is customised to your organisation, your industry, and the specific AI pressures your leaders are facing. Graeme partners with you in the lead-up, reviews your context, and builds the session around your reality, not a stock keynote with your logo on the front slide.
Research-backed. Edutainment-paced. Graeme blends fresh research from the TomorrowToday Futures Institute with live examples, multimedia, and the dry humour he is known for. Delegates do not switch off. Clients consistently describe the style as conversational, thought-provoking, and packed with practical takeaways.
Delivered in-person or virtually. The session is built for either format. Virtual delivery uses Graeme’s professional studio setup and the interactive tools he has refined over hundreds of global sessions. Audiences range from small groups to 500+ delegates.
Graeme Codrington is a futurist, researcher, and co-founder of TomorrowToday Global. Author of six best-selling books including Mind the Gap and Leading in a Changing World. Three-time TEDx speaker. Guest faculty at London Business School, Duke CE, Cornell, Vlerick, and GIBS. He has been inducted into three Speaker Halls of Fame and holds the Global Certified Speaking Professional status. He speaks to more than 100,000 leaders a year across 100+ countries, with CEOs inviting him back year after year.