About the only reason to pay for a premium TV subscription these days is live sport. If you're fan, you'll know the value of live sporting events. But come with me to the future - hopefully not too many years away - when live sports include a variety of immersive technologies that help us passionate supporters to get even closer to the action, experience being "in" the action, and being able to choose our own point of view during the game. The future of live sports broadcasting must surely be immersive and experiential. Wouldn't that be a brilliant way to watch the World Cup?
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Futurist • Unlearner • Global Speaker
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