Imagine a world where a government bans energy drinks if they are proven to be bad for public health, and people are abusing their impact and causing damage to themselves and others.
This is not a prediction, just a scenario. The question for you in your company is how would you handle a change in sentiment towards your products and services, maybe even to the point where some or all of what you do is banned by the State. It's about making sure you've considered worst case scenarios in your planning.
If you'd like help thinking about future trends, or future-proofing your company strategy, please contact our team to chat about what we can do for you.
See our consulting work at http://www.tomorrowtoday.consulting
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